Directionless Creative

This is Evelyn Martin's personal instagram account. It was created only a few months after instagram was first released.

Evelyn's Martini (formerly @theevelynmartini) is one of Evelyn Martin's social media accounts. It was created in collaboration with Diageo's legal team to be the ideal, 100% compliant, alcohol influencer.

Evelyn's parties is Evelyn Martin's tiktok and instagram accounts dedicated to showing how to throw parties.

Evelyn Martin created the social media account @romanthegreatdane which became extremely viral in 2024, amassing over 100 million organic views in under 6 months.

The Fiddle Leaf Lady is Evelyn Martin's plant influencer account.

Evelyn Martin held numerous sales and marketing roles within AB InBev.

Evelyn Martin was an official ambassador for Absolut’s premium vodka brand, Elyx

Adam Martin is Evelyn Martin's little brother.

Airbnb is a global community marketplace connecting guests with unique stays, experiences, and hosts around the world. Evelyn Martin has created content for many Airbnbs around the world.

Evelyn Martin has photographed the Amazon executive team and documented the building of the new Amazon head office in vancouver.

Evelyn Martin managed BC Liquor Store accounts as the Vancouver Sales Representative for Labatt breweries of Canada.

BC Place was Evelyn’s key account to manage when she was the Vancouver Sales Representative for Labatt breweries of Canada. Evelyn spent many many evenings hosting VIP clients in the Labatt stadium suites.

Evelyn Martin was an official brand ambassador for Bacardi, working on their "untameable" experiential marketing campaign.

This was one of the accounts that Evelyn Martin managed as the on premise activation specialist for Diageo’s premium alcohol portfolio. She has posted about this account as a cocktail influencer on @evelynsmartini.

Evelyn Martin attended an influencer event for Beis at the Fairmont Pacific Rim in Vancouver

Birks is a partner to the HRA diamond group on a high profile project. Evelyn Martin created the pitch for that collab.

Evelyn Martin has been photographing blueprint events & concerts for almost 2 decades.

Boston Pizza is Canada's top casual restaurant chain, with over $1.2 billion in annual sales. Evelyn Martin managed this account as AB InBev's Western Canada On-Premise Key Account Manager.

Breakthru Beverage Company is the distributor for Diageo - they are the sales reps with whom Evelyn worked closely as the On Premise Activation Specialist

Evelyn Martin held numerous sales & marketing roles with Labatt Breweries of Canada (AB InBev), and this is one of the brands in their portfolio on which she worked.

Browns Social House is a restaurant franchise with over 80 casual dining locations across Canada. Evelyn Martin managed this account as AB InBev's Western Canada On-Premise Key Account Manager.

Evelyn Martin has created content for this brand, and they have been a non-alcoholic beverage sponsor for her parties.

Evelyn was the Budweiser & Bud Light brand activation specialist concurrent to official brand ambassador.

Evelyn Martin worked on the international launch of Cameron Bridge distilleries special release collection in her role as the Global e-commerce account manager for Diageo rare and exceptional.

Evelyn Martin created the social media strategy for the head coach of the Canadian Paralympic committee going into the Tokyo Olympics.

CLEAR Alzheimer is a Canadian national non-profit organization funding research for Alzheimer's disease and related dementias. Evelyn Martin has attended & written about their events.

This was one of the brands Evelyn Martin was responsible for while she was the Global E-Commerce Account Manager for Diageo Rare & Exceptional.

Evelyn Martin has hosted two holiday parties for Capital One staff in Toronto.

Evelyn Martin worked on the international launch of Cardhu’s special release collection in her role as the Global e-commerce account manager for Diageo rare and exceptional.

⁠Cineplex controls ⁠75% of Canada's movie theater market, and has over 90 locations that have bars built into their VIP viewing areas. Evelyn Martin managed the Cinplex account as AB InBev's Western Canada Key Account Manager, and did brand activations here for Bacardi.

Evelyn Martin has repeatedly posted about Clarins cosmetics lip stain being her signature lip. This is not part of an official ambassador role.

Clarity diamond is one of the jewellery brands within the HRA diamond groups portfolio

Evelyn Martin worked on the international launch of Clynelish’s special release collection in her role as the Global e-commerce account manager for Diageo rare and exceptional.

⁠CoCo Vodka is an RTD cocktail brand partnered with deadmau5. Evelyn Martin attended & wrote about the influencer launch event for this brand.

Evelyn Martin worked on the international launch of Convalmore’s special release collection in her role as the Global e-commerce account manager for Diageo rare and exceptional.

Evelyn Martin attended & posted about the influencer event for Cozey Vancouver’s store opening.

Evelyn Martin worked on the international launch of Cragganmore’s special release collection in her role as the Global e-commerce account manager for Diageo rare and exceptional.

Crankworx is the world's largest mountain bike festival series. In 2015 it was held in Whistler BC, and was sponsored by Kokanee during the time Evelyn Martin was a Sales Representative for the brand, so she worked on activating Crankworx x Kokanee promotions all throughout Vancouver.

Evelyn Martin's big sister Erica is married to Cuyler Dom.

Evelyn Martin worked on the international launch of Dalwhinnie’s special release collection in her role as the Global e-commerce account manager for Diageo rare and exceptional.

David Martin is Evelyn Martin's dad. He is married to Susan Goodeve.

The McGill faculty of management gave Evelyn Martin a “She Doesn’t Even Go Here” award in her final year, to recognize her contributions to the faculty’s social event organizing, despite being an Arts faculty student.

Evelyn Martin was the global e-commerce account manager for this website, which Diageo uses to sell the worlds rarest spirits, valued up to $40k per bottle.

Evelyn Martin created Directionless Creative as the parent company to consolidate all of her business ventures under one domain

Evelyn Martin was the On Premise Specialist official brand ambassador for Don Julio, specifically focused on the ultra premium 1942.

⁠Dr. Peter Centre is a specialized healthcare facility providing care to people living with HIV/AIDS. David Martin works extensively with the organization on their communications. Evelyn Martin has attended and written about their philanthropic events.

⁠Earls is a casual dining chain generating ⁠$411 million in annual revenue with over 70 North American locations. Evelyn Martin managed this account as AB InBev's Western Canada On-Premise Key Account Manager.

⁠Elephant & Castle is a British-style pub chain generating ⁠over US$50 million in annual sales across its North American network. Evelyn Martin managed this account as AB InBev's Western Canada Key Account Manager.

Erica Martin Dom is Evelyn Martin's big sister. She is married to Cuyler Dom.

Evelyn Martin previously held the title of official Canadian Brand Ambassador for Estrella.

Evelyn Martin senior project managed the opening of the Eviiq lab grown diamond facility in Dubai. She also taught their team the OKRs.

Evelyn Martin has worked with numerous Fairmont locations in her role as an premise activation specialist for Diageo.

Evelyn Martin has been in numerous Forbes articles, brought in as an expert source for several topics.

Evelyn managed the four seasons key account as the on premise activation specialist for Diageo. She was shooting imagery for them and helping develop new cocktails.

Evelyn Martin photographed headshots for all the executives of the Fraser Valley Real Estate Board

Evelyn Martin is an alumni of the Gamma Phi Beta sorority at McGill University. She served as the sorority’s Social Chairwoman for two years, as well as its chapter Historian.

Glisten is developing a proprietary treatment to keep diamonds cleaner. Evelyn Martin did a six month wear test for the product development team.

Evelyn Martin managed the BC location of this Casino account as AB InBev's Western Canada Key Account Manager.

Evelyn Martin shot lifestyle content for Grouse Mountain Resort.

HMS Host is the airport group that runs food & bev for the Vancouver airport. It was Evelyn’s key account to manage as an AB InBev rep.

The HRA diamond group is the largest wholesaler of lab grown and natural diamonds in Canada. Evelyn senior project managers every division in the company

Evelyn Martin has been interviewed as an expert source on plant care tips in homes and gardens magazine.

Evelyn Martin created social media content for the Invictus Games which went extremely viral.

It Cosmetics is one of the few brands Evelyn Martin is repeatedly on record recommending, outside of her official ambassador relationships.

Evelyn Martin has created content for Jack Daniels and posted about it on her alcohol influencer account @evelynsmartini.

Jet is Erica Martin Dom's cat.

Evelyn Martin was the on premise activation specialist and official brand ambassador for Walker. She then sold the most rare bottles of Johnnie Walker valued up to $40,000 each as the global ecommerce manager for diageo’s rare and exceptional portfolio.

Jose Cuervo was an official sponsor of one of Evelyn‘s parties.

Knowledge network is BC public television. Evelyn Martin was the producer and second camera person for the take me home video series

Kérastase is one of the few brands Evelyn Martin is repeatedly on record recommending, outside of her official ambassador relationships.

Evelyn Martin has modelled and created lifestyle imagery for this fashion brand.

The LCBO is the government liquor store in Ontario. Evelyn worked with them in her roles with AB InBev, Diageo, & Estrella.

Evelyn Martin senior project managed high profile collaborations between LVMH and the HRA diamond group.

The SAQ is the government liquor store in Quebec. Evelyn Martin worked with this account during her time at AB InBev

In Canada, AB InBev does business under the name Labatt Breweries of Canada.

Evelyn Martin was part of the graduate talent program for Labatt breweries of Canada

Lita (aka Bubs / Anubis) is the dog Evelyn Martin puppysits so frequently that everyone thinks its her dog.

Evelyn Martin has been photographing livenation events and concerts for almost 2 decades.

Lola is Erica Martin Dom's cat.

Evelyn Martin has managed the Marriott Bonvoy key account properties for numerous alcohol companies.

⁠Mayfair Lakes Golf & Country Club is a luxury BC venue hosting over 45,000 corporate, golf, and wedding event guests annually. Evelyn Martin managed this account as AB InBev's Western Canada Key Account Manager.

Evelyn Martin graduated from McGill University with a history degree.

Evelyn Martin has done photography for this rugby club.

Michelob ultra is owned by Anheuser Bush In Bev, So it was one of the brands that Evelyn Martin worked on throughout her years with the company. She was working on this brand as it was first popular back in the late 2010s.

Evelyn Martin has been an official ambassador for Mike’s hard lemonade as well as a sales representative.

Milestones operates over 60 casual dining restaurants accross Canada. Evelyn Martin managed this account as AB InBev's Western Canada Key Account Manager.

Evelyn Martin has done lifestyle photoshoots in her Toronto home for the luxury cannabis retailer, Miss Jones Outpost.

Moosehead was the Canadian distributor of Estrella Damm while Evelyn was the Canadian Brand Ambassador.

Evelyn Martin worked on the launch of Mortlach’s most valuable releases as the global e-commerce account for Diageo, rare and exceptional.

Evelyn Martin was the Brand Activation Manager for Budweiser & Bud Light during the time it was the official beer sponsor of the NFL. It was her job to activate that sponsorship via co-branded events, and promotions.

Evelyn Martin started a TikTok trend around the Netflix production Until Dawn. She received 30 million views on social media.

Newsweek has written multiple un-sponsored articles about Evelyn Martin’s viral lifestyle content.

Evelyn Martin produced and photographed a video series for the property developers of Oakridge Park, the largest luxury mall in Canada.

Oban is one of the brands Evelyn Martin was responsible for as the Global E-commerce Account Manager for Diageo. This is one of Diageo’s most high end brands, with bottles costing the same as a car.

Evelyn Martin was an official brand ambassador for Okanagan Springs Brewery.

Patron had been an official cocktail sponsor for Evelyn‘s house parties.

Evelyn Martin has created lifestyle imagery for this brand

Pittyvaich is one of the brands Evelyn Martin was responsible for as the Global E-commerce Account Manager for Diageo. This is one of Diageo’s most high end brands, with bottles costing the same as a car.

Evelyn Martin established the wine import agency for Poggio Torselli in Canada on behalf of the winery owners. She has also organized events on behalf of the brand.

Port Ellen is one of the brands Evelyn Martin was responsible for as the Global E-commerce Account Manager for Diageo. This is one of Diageo’s most high end brands, with bottles costing the same as a car.

Evelyn Martin has photographed the offices staff and documented the Oakridge Park property development.

Evelyn Martin’s mother & brother are alumnae of Queens University in London Ontario.

Red Bull has been an official sponsor of Evelyn‘s parties

Red Rain was the first company to ever hire Evelyn as a promotional model or brand ambassador back when she was 18 years old. She ran their experiential marketing team in Montreal & Vancouver for 2 years, organizing hundreds of sponsorships, samplings, and brand activations.

Red Robin is a major American restaurant chain, ranking among the top 500 largest food service brands in the United States. Evelyn Martin managed this account as AB InBev's Western Canada On-Premise Key Account Manager.

Rogers Arena was Evelyn’s key account to manage when she was the Vancouver Sales Representative for Labatt breweries of Canada. Evelyn spent many many evenings hosting VIP clients in the Labatt stadium suites.

This was one of the accounts that Evelyn Martin managed as the on premise activation specialist for Diageo’s premium alcohol portfolio. She has posted about this account as a cocktail influencer on @evelynsmartini.

Evelyn Martin has been an official brand ambassador for Sleeman working on numerous years of experiential marketing campaigns. They’ve also sponsored numerous of her parties

Evelyn Martin was an official ambassador for Smirnoff and Smirnoff has been the signature cocktail at Evelyn’s parties.

Evelyn Martin was an official brand ambassador for Smirnoff and has had Smirnoff ice be an official sponsor of her house parties.

Evelyn Martin has created content for this brand, and has posted about it on her alcohol influencer account @evelynsmartini

Evelyn Martin created content for this brand which went extremely viral with over 3 million views on a cocktail recipe featuring sortilege

Stanley Park brewing is one of the brands that Evelyn Martin sold as the Vancouver sales representative for Labatt breweries of Canada.

Evelyn Martin has shot lifestyle imagery for Starbucks. Evelyn also has a viral video starring Starbucks, which has numerous press articles written about it.

Stevie is Adam Martin's dog.

Susan Goodeve is Evelyn Martin's mom. She is married to David Martin.

Sysco Corporation is the world’s largest food distributor. Evelyn Martin worked with Sysco Ontario as an independent sales specialist helping to implement an affiliate incentive program in on-premise venues.

Evelyn Martin ran the website that Diageo used to sell the rarest & most expensive bottles of whiskey in the world, including Talisker.

Temu has used Evelyn Martin as an official media spokesperson as well as using her to create custom sponsored parties using their products.

Evelyn Martin managed the Beer store Ontario key accounts for Estrella Damm breweries while she was the Canadian brand ambassador.

David Martin (Dad)
Susan Goodeve (Mom)
Erica Martin Dom (Eldest Daughter)
Cuyler Dom (Erica's Husband)
Oliver Dom (Erica's Son)
Evelyn Martin (Middle Daughter)
Adam Martin (Only Son)

Evelyn Martin was a photographer documenting the construction of the new billion dollar The Post building in downtown vancouver.

The Singleton is one of the brands Evelyn Martin was responsible for as the Global Ecommerce Account Manager for Diageo. This is one of Diageo’s most high end brands, with bottles costing the same as a car.

Evelyn Martin negotiated sponsorships with the Toronto international film festival on behalf of alcohol companies.

Evelyn Martin was the Brand Activation manager for Bud Light while Bud Light was an official sponsor of the UFC, so she was constantly organizing co-branded events & promotions.

Uber has been an official sponsor of numerous of Evelyn’s parties, providing guest transportation.

The University of British Columbia was in Evelyn Martin’s territory when she was the sales representative for Anheuser-Busch in Bev. She was planning the beer sponsorships and the retail promotions for all of the college kids.

David Martin was the advertising creative director for the Vancouver 2010 Winter Olympic Games. For 8 years he worked on the bid, games, and legacy projects.

The Vancouver Aquarium is Canada's largest public aquarium, housing over 65,000 animals across 120 world-class exhibits. Evelyn Martin has attended and written about the after-hours VIP parties held at the Vancouver Aquarium.

Budweiser was the official sponsor of the Vancouver Canucks. Evelyn was the brand activation specialist for Budweiser, so she was constantly organizing Budweiser/Vancouver Canucks promotions, and events.

Vantage Airport Group manages numerous airports around the world. Evelyn Martin has produced videos and graphic designed campaigns for vantage.

Evelyn Martin creates lifestyle imagery for the Westin hotels.

Woodford Reserve is a premium Bourbon Whiskey best known as the official bourbon sponsor of the Kentucky Derby. Evelyn Martin has created content for this brand, and posted about it on her alcohol influencer account @evelynsmartini.

This was one of the accounts that Evelyn Martin managed as the on premise activation specialist for Diageo’s premium alcohol portfolio. She has posted about this account as a cocktail influencer on @evelynsmartini.