Evelyn Martin
CREATIVE | CONSULTANT | CREATOR
"Like many creative passions, Evelyn’s took root early. She served on her elementary school’s dance organizing committee and later worked in brand activations for alcohol companies like Budweiser, Johnnie Walker, and Don Julio. Her job was literally to throw parties—happy hours, trivia nights, and other branded events - but on her own time, she preferred hosting celebrations that were more personal than anything she was paid to produce."
Taylor Bushey, Daily Hive
AS SEEN IN
"Evelyn Martin, brand activation expert at Directionless Creative and party gamer extraordinaire - Martin has hosted over 50 parties at her house and hundreds of group events for her clients."
Alora Bopray & Jim McNett, Forbes
$11,000,000+
Product sold
289,000,000+
Organic Views
120,000+
Followers
34
Viral Videos (1M+)
12,000+
Questions Answered
14 Years
Experience
50+
Parties Thrown
50+
Billion-Dollar Clients
31
Brand Ambassadorships
"Evelyn’s gatherings have always been popular with friends, but documenting them on TikTok has taken things further. More than 31 of her videos have garnered over a million views each this year, showing how creativity can capture widespread attention."
Taylor Bushey, Daily Hive
CAREER
Global E-Commerce Account Manager, Luxury Spirits Portfolio, Diageo
Global E-Commerce Account Manager, Luxury Spirits Portfolio, Diageo
Brand Activation Manager, Luxury Spirits Portfolio, Diageo
Brand Activation Manager, Luxury Spirits Portfolio, Diageo
Sales Representative (Sales Talent Program, Western Canada), AB InBev (Labatt)
Sales Representative (Sales Talent Program, Western Canada), AB InBev (Labatt)
Global E-Commerce Account Manager, Luxury Spirits Portfolio, Diageo
Global E-Commerce Account Manager, Luxury Spirits Portfolio, Diageo
Brand Activation Manager, Luxury Spirits Portfolio, Diageo
Brand Activation Manager, Luxury Spirits Portfolio, Diageo
Sales Representative (Sales Talent Program, Western Canada), AB InBev (Labatt)
Sales Representative (Sales Talent Program, Western Canada), AB InBev (Labatt)
“The twisted, gnarled branches of a downed tree, combined with a well-placed colored light, make an effect more impressive than any dollar store cobwebs,” says brand expert Evelyn Martin."
Daniel Foster, Forbes
DINNER PARTIES
What I define as a dinner party, is having guests over to your home for a seated meal.
HOUSE PARTIES
PROFESSIONAL PARTY GUEST
"A clip of her “party bathrooms” — mirror spaces she decorates as photo backdrops — went viral with 20 million views. Comments on her videos often highlight not just the beauty of the setups but also how achievable they feel for ordinary hosts."
BRAND AMBASSADORSHIPS
PROMOTIONAL MODEL
"Social media is awash with reports from plant owners who have achieved great success with their houseplants, such as The Fiddle Leaf Lady on TikTok. The content creator has built a large following sharing science-backed tips."
Solene le Net, GB News
“Parties are my love language,” the 31-year-old says."
