Budweiser DKE Fraternity Party

This is a great example of the type of off premise brand activation that I was doing for Budweiser when I was the Budweiser and Bud Light, Canadian brand ambassador for Anheuser-Busch and Bev. They gave me a sampling budget each month and The objective of making everyone on campus view Budweiser as their favourite beer by being present at every occasion where college  kids were consuming beer. Has anyone who’s ever been in university will remember this is not an age demographic that has a lot of disposable income so buying somebody a couple cases of beer for the house party they’re throwing makes a huge impact. I would show up to every party like Santa Claus with multiple cases of beer under each arm to contribute to the party as drinks for whoever wanted them. This gave Budweiser and Bud Light and your mythical status on campus as the beer that made everyone everyone’s night by being generous and ever present at all of the coolest parties.