Definition
viral video (noun) A piece of digital video content that spreads rapidly through online sharing, typically achieving over one million organic views within a short period of time.
Criteria
Reaches 1 million or more organic views within a short period of time, achieved without any paid promotion, boosting, or advertising spend.
$ Value
1 million organic views ≈ $85 000 USD in earned-media value — the equivalent impact of roughly $8 000 in paid advertising spend.
Rarity
🟩 1 in 300 videos → 1 million+ views
🟨 1 in 2 000 videos → 5 million+ views
🟧 1 in 12 000 videos → 10 million+ views
🟥 1 in 33 000 videos → 20 million+ views
